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Your Handy Checklist For Booth Design & Pre-Event Planning

Taking the stress out of exhibiting is always our goal with clients. From our proven design process to our awesome support teams, we’re here to support you every step of the way.

Feb 12, 2019

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Balancing Technology & Human Interaction

“Don’t forget about the people ... the future of our industry rides on it.” — Rhiannon Andersen, Steelhead CMO

A recent article in EXHIBITOR magazine caught our attention. It was about a company...

Feb 5, 2019

Announcing Our New eBook! The Ultimate Guide To Designing A Trade Show Booth

We're thrilled to release a new eBook: The Ultimate Guide to Designing a Trade Show Booth. It's a step-by-step guide that guides you through the process of designing a new booth from start to finish.

Feb 4, 2019

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Finding Inspiration From Past Projects

We've had the opportunity to work with a lot of awesome brands on many unique projects. Looking back, it's easy for us to find inspiration in some of our favorite booth designs. We want to share...

Jan 31, 2019

5 Trade Show Booth Ideas for 2019

Marketing trends evolve at lightning speeds, especially on the trade show floor. Standing out in a crowd demands that your brand exhibits a booth that’s as unique as you are. As we look ahead to...

Jan 29, 2019

The State Of Steelhead Heading Into 2019

2019 is sure to be an exciting year, with significant investment and growth for Steelhead. Our focus on target markets has never been more clear and we have exciting plans for expanding our brand...

Jan 25, 2019

How Clean Data Affects ROI Insight

“Years ago, marketers could take a vague stance on ROI for such an investment...But today, those assumptions are being challenged, as data-driven businesses expect proof of ROI.” Proving Trade Show...
Jan 22, 2019

Client Feature: Waystar Merger Magic At HIMMS 2018

Mergers always present unique challenges, especially for marketing teams who have to turn the brand messaging of two companies into one. So, what happens when a merger is finalized just weeks before...

Jan 17, 2019

Trade Show Booth Design Secrets: Developing A Big Idea

Every great booth starts with a Big Idea. A Big Idea is a design that connects your audience with your marketing objectives. Using that Big Idea as a base, designers can begin to create your booth’s...

Jan 15, 2019

Getting Your Booth To The Show And Back Again

Shipping your booth to a trade show starts with strict attention to detail when packing. We recommend labeling every individual component and tagging each of them in a digital tracking system....

Jan 10, 2019

Trend Watch: Looking Ahead At 2019

January is always full of predictions and speculation about what’s in store for the coming year. Recently, Trade Shows News Network featured a column by UFI’s CEO, Kai Hattendorf, identifying key...

Jan 8, 2019

Inside Steelhead's Leaders Are Readers Program

Every quarter, our leadership team sponsors a reading program with our staff designed to foster an environment of continuous learning. It’s a fun way to learn new skills and always leads to engaging...

Dec 28, 2018

Weighing The Pros & Cons Of Buying Vs. Renting

If you’re a trade show manager, you’ve likely considered renting vs. buying your booth lots of times. It’s a popular debate within the industry, and there are a lot of opinions out there. While many...

Dec 26, 2018

Rebranding Your Booth Without Taking A Massive Loss

Purchasing a booth represents a massive capital investment for any brand. To justify that investment, brands have to commit to using that same booth for an average of three–five years. It's also a...

Dec 20, 2018

Why A Custom Rental Reduces Stress

An event manager started our company. We know the ins and outs of planning and managing a great trade show. We also know what things can cause trade show managers a ton of stress. All those details...

Dec 18, 2018

Case Study: Renting Spells Success for Cradlepoint

When Cradlepoint approached us for stellar booth design, they were looking for something that will make a big impact at National Retail Federation 2019. As a leader in software-defined 4G LTE network...

Dec 17, 2018

10 Questions To Determine If A Rental Is Right For You

We’ve created a quick and easy quiz to see if a custom-designed rental is right for your brand’s marketing goals. If you answer yes to each of the questions below, you probably should consider a...

Dec 13, 2018

Rent Or Buy? Weighing The Pros & Cons

“Which is more cost effective, to buy or rent booth structures for corporate exhibiting, and what about the custom rental option? It is such a dilemma.” Rent or Buy? The Trade Show Exhibit Manager’s...
Dec 11, 2018

OVH Breaks Into US Market With Steelhead

When OVH—a French cloud-computing company—decided to break into the US market, they knew they’d need to make a big splash to compete against industry leaders like Amazon and Microsoft.

Dec 6, 2018

Questions Every Brand Should Ask Before Choosing A Rental Provider

“In reality, renting requires just as much forethought, analysis, and comparison as purchasing, regarding everything from fees and terms to supplier selection and contract obligations.” Help!, ...
Dec 4, 2018