11 Things to Consider When Choosing a Trade Show Exhibit Company

February 15, 2017 | Exhibit Design, General Info, Trade Shows

Many companies find it difficult to choose an exhibit company to build displays for trade shows. Making the wrong decision can be costly, and a poorly designed trade show booth frequently generates fewer results from marketing efforts. Below are some important considerations to make when choosing an exhibit design company.

The Exhibit Builder's Industry Experience

Trade shows are an important marketing opportunity for companies, and clients should choose a designer who has experience in creating highly appealing, attractive exhibits that get results. Potential clients should ask how long the design firm has been in business, how many booths and displays are made each year, and how much repeat business the company gets. By getting the answers to these important questions, clients can determine whether the booth design company is qualified.

Help With Design Aspects

Some firms focusing on exhibit building do not handle the design phase of the project. They simply take the client's specs and build to suit them. Other companies offer a full range of services covering every part of the design and building of trade show exhibits. If a company owner has never put together an exhibit before, they can benefit from the help provided a comprehensive booth designer.

Who Builds the Display

Many company owners believe the exhibit builder they hire is always the one working on their displays, but this is not the case in every situation. Some companies in the field may hire subcontractors, and clients could end up with an unknown provider working on the project.

The Company's References

An exhibit builder who can't provide references for the client's desired services should be removed from consideration. If a client needs booth design, they should ask for references from customers who have received the service and verify those references before signing an agreement.

The Exhibit Builder's Website

A reliable trade show booth builder will certainly have a website for potential clients to view, and a properly designed website gives the customer insight into the services the company provides. If the company does not have a website, or it has a poorly designed one, the firm may not be the best choice. When a company creates a website, it shows they plan to be around long enough for potential customers to discover their services.

A Portfolio of Past Trade Show Booths

When clients are seeking design services, they should pay careful attention to the portfolio provided by the booth designer. A portfolio gives potential customers insight into the company's past work and tell the customer whether they can get the results needed from the designer.

The Project's Completion Timeline

Even the most qualified trade show booth builder might not be the right choice if they cannot meet the customer's deadline. As soon as a company decides to attend an industry event, usually at least a year beforehand, the owner should start interviewing exhibit builders. By starting early, a client ensures the exhibit is done in plenty of time for the event.

Inclusive Pricing That Meets the Customer's Needs and Budget

When customers look for booth builders, they should consider the price for the services needed and decide whether it suits the advertising budget. Clients should not base hiring decisions on price without considering other equally important factors. While pricing is an important concern, going too cheap can be costly if the booth is of poor quality or holds limited appeal to visitors. Customers should consider transportation to the venue as well as setup and teardown services. Heavy and oversized displays can be expensive to ship to trade shows and may require the hiring of on-site personnel to bring them into the venue and assist with setup. These features are important and, in some cases, can add considerably to the project's final cost.

The Amount of Time the Builder Spends Reviewing Everything

When customers hire trade show exhibit companies, the provider should take the time to understand what the client needs and get an idea of the company's goals. If a potential provider can only afford to spend a short time during the interview and review phases, the client should take it as a sign they may not get the services needed.

Whether the Exhibit Designer Has a Physical Business Location

As mentioned previously, some exhibit building companies hire subcontractors, and many of these do not have a physical business address. A client should not assume an exhibit builder with a sharp, official-looking website is a reliable, honest, and ethical business. Company owners should ensure they are working with the actual crew that will design and build the trade show exhibit. If possible, a client should ask for an onsite meeting to determine what type of company they're working with.

Great Customer Service

Finally, clients should choose a builder with top-notch customer service. As a client, the business owner should not feel they're unimportant or irritating. Rather, the company the client chooses should work to make them feel valued, and the team should work to create an eye-catching display that meets the client's needs. After the initial meeting, a client should come away with the feeling they're being taken seriously and the company will be simple to work with. The company's helpfulness and the ease with which challenges are handled should play important roles in the client's hiring decision.

Choosing the right exhibit building company does not have to be difficult. By starting the search early, ensuring the company offers the right services, choosing an experienced provider, and placing an emphasis on customer service, a trade show exhibitor can find a builder who can help them meet their advertising goals.

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